Using LinkedIn to Get Past the Gatekeeper
Greg Hyer and Martin Brossman take a question from a listener about using LinkedIn to get past the gatekeeper when trying to get in touch with a prospect. They also discuss two new features LinkedIn has been rolling out, Mentions and Rich Media for your profile and how to use these features to generate leads.
Peter asked:
“If I find someone on LinkedIn that I am not connected to, how do I get through a gatekeeper that may help me connect with that person via LinkedIn”
Listen to find out how Martin and Greg responded with a strategy to help get past and even bypass the gatekeeper.
Martin puts to rest the question about how far back you should go in your LinkedIn profile. Some LinkedIn trainers and consultants suggest not going back more than 15 years. Naturally, we disagree. Listen and find out why.
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Run Time: 14:25
The Linking into Sales Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social sales.
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Podcast: Play in new window | Download (Duration: 14:25 — 13.2MB)
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Tags: company profile, linkedin, sales
