Podcast: Play in new window | Download (Duration: 16:21 — 15.0MB)

Social Selling is Easy to Fall in Love With

Martin Brossman and Greg Hyer get together on a Google Hangout to share why they love social selling and why you should too!  Here’s a few of the reasons why they like it.

• Social Selling helps the customer become more informed about you and the company you represent.
• It helps you correctly identifying the right prospects.
• Social Selling is not a passive activity. The best use tools like Social CRM and other social media management platforms to manage their routines.
• Social Selling professionals use content to help the buyer navigate the buyer’s journey.
• Social Selling is about quickly establishing a trusting relationship between the sales person and the buyer.
• It requires sales people to be authentic and transparent.

Do you love social selling? Share your opinion with us on Twitter and LinkedIn. Be sure to share them with the LinkedIn Group too. See the links below.

Run time: 16:21

The Linking into Sales Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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