Greg Hyer discusses with Martin Brossman how he uses his Google City Expert status for social selling. Martin explains how leaving reviews using Google Maps can not only generate Google+ profile views but get the owner of the business talking to you. Leaving a review on Maps is very simple and can be done from your computer or mobile device. Sales people having lunch at a local establishment should take a picture of the location or the prepared food and share it with the review. This alone will build your visibility on Google+ and in Maps as people read the review there.

Make sure your Google+ profile is complete and the appropriate sections are available for public viewing. Include links to your other social profiles like LinkedIn, Twitter and Facebook. Also, include links to your blog or company website.

Greg and Martin suggest that retail business owners leave authentic reviews for businesses that are in close proximity to other retail and restaurant businesses. If the reviews are authentic and show a positive experience, this could not only generate traffic for them, but it could generate foot traffic for you too.

Run-time: 16:08

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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Podcast: Play in new window | Download (Duration: 16:08 — 14.8MB)

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