This is a special edition of the Linking into Sales Social Selling Podcast. Pipeliner CRM’s Richard Young and Martha Neumeister talk with Greg Hyer on their #SalesEU Twitter Chat and Google Hangout on Air about why Social Selling is about opening, not closing.

Here are the questions that Richard and Martha ask Greg.

Q1: Why is sales always focused on closing?

Q2: Why is the mindset “always be closing” not working for social selling?

Q3: What are the advantages of social compared to the traditional way of identifying which solutions are best for prospects?

Q4: How you can identify prospects who have the same problem, if you have a very large community in Linkedin

Q5: How can social sellers use social networks to listen for buying signals?

Q6: What´s the best process a social seller can use to bring value to their customers?

Q7: Retention vs Prospecting. Which one is more effective for #salespeople when it comes to social selling?

Q8: What´s the best way to satisfy old-fashioned salespeople that #socialselling works?

Additional questions:

Q9: What are your future predictions for #socialselling and #socialbusiness?

Q10: Why do people constantly say they do not have enough time for #socialselling?

Run-time: 01:02:11

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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