Greg Hyer and Martin Brossman discuss how a salesperson can use Twitter for social selling.  Twitter is a social network where members share short messages, called tweets, about whatever they want. Greg and Martin share several techniques that a salesperson can use to while social selling with Twitter.

Greg and Martin discuss the recent improvements that Twitter has made to their product. These include group direct messages and 30-second video tweets. Group direct messages allow you to include up to 10 people in a private direct message exchange. The video tweets allow you to tweet and reply to other members with up to 30 seconds of video.

Greg and Martin discuss why the re-established relationship between Google and Twitter is important for SEO and brand credibility.

Listen to discover how salespeople can build their professional brand, align with the company brand and establish themselves as an expert. Learn how to use Twitter lists to build lead engagement lists and develop relationships with potential customers.

Run-time: 21:01

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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Podcast: Play in new window | Download (Duration: 21:01 — 19.2MB)

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