Blog: Archives

July 28By LinkedIn News, The Social Selling Podcast, Video Leave a comment

LinkedIn Removes, then Reenables Connection Exporting - Ep. 068

In this episode of the Linking into Sales Social Selling Podcast, Greg Hyer and Martin Brossman discuss the latest gaff by LinkedIn and what this means for users. LinkedIn quietly removed the ability for users to export their connections, including email addresses. Instead, users were told they would have to put in a request to get their data and wait up to 72 hours for an export. There was instant backlash and the next day, LinkedIn reenabled the feature. You can read more about this on VentureBeat.com:  “LinkedIn quietly removes tool to export contacts, makes users wait up to 72 hours for their data archive.”

Greg walks you through how to export your connections. You can see his full tutorial on YouTube: “How to Export your Contacts and Email Addresses from LinkedIn.”

Martin talks about his favorite app, Pocket. Pocket is a bookmarking tool that makes it very easy to save links to online content and access it from your phone, tablet or another computer. He mentions a new feature that Pocket introduced, narration. Now, Pocket will read you the article that you’ve saved, making it easier to consume content on the road. You can learn more about Pocket and it’s Google Chrome extension at http://www.getpocket.com

Audio Run-time: 15:17

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Podcast: Play in new window | Download (Duration: 15:17 — 14.0MB)

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September 15By The Social Selling Podcast, Video Leave a comment

The Pipeliner CRM Interview - Ep. 047

Greg Hyer and Martin Brossman invite Eric Quanstrom and Rachel Miller of Pipeliner CRM to discuss 10 things that have contributed to the new buyer’s journey. In addition, we discuss how the role of the salesperson has changed from seller to consultant to salespreneur.

Ten things that have contributed to the new buyer’s journey include the following:

  • The rise of the cloud
  • The rise of mobile
  • The rise of social
  • The rise of purchase terms
  • The rise of support
  • The rise of BYOD
  • The decline of IT
  • The rise of personalization
  • The rise of inbound marketing
  • The rise of content

 

The role of a salesperson has evolved into what Eric refers to as a “Salespreneur.” This is a sales person that has a number of skills including, but not limited to, psychology, research, marketing, support and become subject matter experts. The salesperson must be stilled is helping the buyer feel good about making the purchase. Which is why sales must enter into the buyer’s journey at an earlier stage.

Training is a critical part of helping salespeople improve their skills and shift their approach. Training goes beyond product training. Specifically, a deeper understanding of what tools to use to use at each stage of the buyer’s journey. And if the company isn’t willing to provide that training, the salesperson must acquire that education on their own. Hence the evolution into a salespreneur.

Run-time: 49:08

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Podcast: Play in new window | Download (Duration: 49:08 — 45.0MB)

Subscribe: iTunes | Android | RSS