Blog: Archives

January 25By Social Selling, The Social Selling Podcast, Video Leave a comment

Creating a Social Selling Routine Part 3 - Ep. 059

Greg Hyer and Martin Brossman welcome back Kevin Thomas Tully to discuss steps 6 through 12 of creating a social selling routine based on the popular infographic created by Sales for Life.

Here are the previous episodes you should check out:

Episode 44 - Creating a Social Selling Routine Part 1

Episode 51 - Creating a Social Selling Routine Part 2

Here are the steps we cover:

Step 6: Connect with your LinkedIn content readers that are outside of your first degree network.

Step 7: Review all LinkedIn email reminders and job alert changes

Step 8: Save all hot buyers into LinkedIn tag folders

Step 9: Overcome the deadzone by sharing weekly content with your hot buyers

Step 10: Review other trigger event alerts on Google+, LinkedIn, Hootsuite and Insideview.

Step 11: Follow-up on outstanding LinkedIn messages.

Step 12: Kick-start 5+ new conversations.

Here are a few of the tools we mentioned on the show:

Nuzzel - An easy way to see top news from your friends on Twitter

Conspire - Discover the best path to a new connection with your inbox.

HootSuite - Social media account management solution

Nimble - Your social relationship management tool.

Run-time: 54:53

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

October 14By Social Selling, The Social Selling Podcast, Video Leave a comment

Creating a Social Selling Routine: Part 2 - Ep. 051

Discover Steps 3-5 of Sales for Life’s 12-Steps to Creating a Social Selling Routine

Greg Hyer brings back Kevin Thomas Tully of Sales for Life to continue their discussion about creating a social selling routine. Kevin stresses that the Social Selling Routine should take a sales person no longer to complete more than 30 to 60 minutes a day. In steps 3 - 5 we look at engagement with your LinkedIn profile.

Step 3 is review who has looked at your LinkedIn profile
Step 4 is convert hot buyers that have reviewed your LinkedIn profile to first degree connections
step 5 is check your content engagement on LinkedIn. In the video of this podcast, Greg demonstrates how to review the engagement with your content, determine its reach and identify those that have “Liked” your content.

To review all 12 steps visit the 12 Step Social Selling Routine Infographic.

Kevin also mentions the three C’s: Content; Connection and Conversion. Content refers to what you share on social media that engages your network. Connection refers to bringing your prospects and clients into your first degree network. Conversion refers to generating a sale.

Sales for Life, founded in 2004 by Jamie Shanks, is a social selling and sales training organization. They are a top resource for sales professionals across the globe. They help clients use data to define their specific client and help them predict the new business.

Run-time: 33:15

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

August 26By Social Selling, The Social Selling Podcast, Video Leave a comment

The Kevin Thomas Tully Interview - Ep. 044

Greg Hyer talks with Kevin Thomas Tully of Sales for Life about why content is so important for salespeople. Kevin discusses the difference between creating content and curating content. He also explains why Twitter is so critical finding curated content to share and engage with prospects. You also get an understanding of how to use Twitter Lists, both public and private lists, to track existing clients and prospects.

Kevin Thomas discusses the first two steps the 12 Step Social Selling Routine Infographic. The first step is “Find Content to Share.” The second step is “Share Content with your Social Network.” Kevin Thomas recommends using Twitter lists, Klout and Feedly to find content that can be shared with your prospects. He explains that finding content and sharing can be done before you get out of bed in the morning to brush your teeth.

Following a Groucho Marx reference, Kevin Thomas stresses the importance of building relationships and reinforces Greg’s point about professional networking skills.

Sales for Life, founded in 2004 by Jamie Shanks, is a social selling and sales training organization. They are a top resource for sales professionals across the globe. They help clients use data to define their specific client and help them predict the new business.

To join in a couple great social selling Twitter Chats consider these two to start:

#SSHour - Monday’s at 1pm PT / 4pm ET
#S4LSocial - Wednesdays at 9am PT / 12pm ET

Run time: 39:57

We apologize in advance for the pauses and breaks in the audio. We were experiencing bandwidth issues with the Google Hangout On Air.

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.